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Along the same lines, the vendor must also dress the part
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The length of time a faire is set up and also amount of people that pass through varies from faire to faire. It could be a simple weekend faire, but you could still have up to 50,000 people walking through. Or it could be a seasonal faire that lasts a few months and can have as many as 250,000+ patrons. The cost for setting up your shop and selling your wares can vary anywhere from a couple hundred dollars for a weekend faire with a tent upwards to $50,000 to have a structure. And, of course, you need to be juried in.
As a direct result of the length, attendance, and size of the fair the amount of inventory required will also vary. I know one maillesmith who did a very small weekend faire in Vermont. He brought a duffel bag and foot locker FILLED with inventory and practically sold out!! He made enough profits to buy a front loading washer and dryer set, a new digital camera, and some other high ticket items. That was a while back and I don't know how much that may have changed recently with the economy, but I'm hearing rumors that people are still purchasing at faires. I guess the theory is that the way things are lately, people need an escape and the ren faire (which is something that happens annually and they can save for it) is the perfect place to do it. And, let's face it, ren faire enthusiasts are there because they love it and will usually invest in something while attending.
The benefits of selling at a faire are great, if you can get there. Somehow, you need to do all of the previous prep work in addition to the grunt work of getting liability insurance, a business license, setting up business banking accounts, getting set up with a credit card processing company, etc., etc. It is no small feat. So, when you ask me "are you selling at the ren faire this year?" I hope you understand when I say that I'm not ready to do that yet. I would love to. Absolutely love to. But doing everything to prepare while working a full time job is proving to be challenging to say the least. It is still something that I want to do, I just have to figure out how to do it...